With a family tree like this, you know there’s a big growth opportunity.

New Dulcolax Balance® – From a brand your customers trust comes an exciting PEG 3350 formulation in an eye-popping package.

What’s in a name? Customer loyalty for one thing. Original Dulcolax®is the leading laxative brand in units sold1. And now there’s new Dulcolax Balance. Research shows customers find it on the shelf fast – within 2.5 seconds2. With pharmacists ranking the Dulcolax brand number one in stimulant/nonfiber laxatives3, we think Dulcolax Balance will make fiber and lower-priced episodal users turn over a new leaf.

1 Source: IRI Total US FDMX Unit Sales – 52 weeks ending August 16, 2009

2 Source: Nielsen BASES – December 2008

3 2009 OTC Product Study conducted by Pharmacy Today, February issue

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