I knew this would happen...
is #1*
®
Category Top Brands*
Dollar Sales
Dollar
Sales
Chg VYA
Dollar Share
of Total
CCAS
Dollar Share
of Total CCAS
Chg VPP
TOTAL COUGH/COLD/ALLERGY/SINUS
3,553,040,896
+ 12. 4
100.0
0.0
1 TOTAL MUCINEX®
370,850,816
+26.0
10. 4
+ 1. 1
2 TOTAL CLARITIN®
343,137,504
- 3. 7
9. 7
- 1. 6
3 TOTAL TYLENOL®
277,713,856
- 9. 9
7. 8
- 1. 9
4 TOTAL VICKS® NYQUIL®/DAYQUIL®
245,282,160
+0.6
6. 9
-0.8
5 TOTAL ZYRTEC®
225,241,840
N/A
6. 3
+ 6. 3
Claritin is a registered trademark of Schering-Plough HealthCare Products. Tylenol and Zyrtec are registered trademarks of McNeil Consumer Healthcare. Vicks, Nyquil and Dayquil are registered trademarks of Procter & Gamble.
**
021809 ©RBI 2009
Use as directed.
*IRI Data/Brand Ranking 52 weeks ending 12/28/08 F/D/Mx.
Rank based on Sales Dollars.
**Based on Pharmacy Today OTC Recommendations Survey, 2008,
Mucinex®, Mucinex® DM, and Mucinex® D finished #1 in the Adult
Expectorants category. Mucinex® D and Mucinex® DM finished #1
in the Adult Multi-Symptom Cold or Flu Products category.
References:
Archives