BATTLE CREEK, Mich. — Kellogg Co. is breaking out of the cereal aisle and into the meal-replacement area in the store with a new line of fiber products—All-Bran Fiber Bars and All-Bran Drink Mix.
“Kellogg’s move into the diet and nutrition aisle represents our ongoing commitment to consumer health and wellness,” stated Jennifer Garrett, director of nutrition marketing for Kellogg. “We are pleased with the proximity these products will have to pharmacists in particular, who are trusted professionals that many consumers turn to for advice not just about their prescriptions, but also about health- and lifestyle-related issues.”
The meal-replacement bars and drink mixes each contain 10 grams of fiber, which constitutes some 40 percent of the daily recommended value of fiber, Kellogg reported. Citing data from the National Health and Nutrition Examination Survey, only 1-in- 10 Americans actually consumes the recommended 25 to 30 grams of fiber each day.
Kellogg Co.’s All-Bran Fiber Bars
ALACHUA, Fla. — Oragenics announced the test-marketing of its oral probiotic product, Probiora3. The chewable tablets help to whiten teeth and improve breath though the use of a unique combination of safe, naturally occurring bacteria that are released in the mouth by chewing on a mint-flavored tablet twice daily.
“I am enthusiastic about the current and potential consumer benefits of Probiora3, and recognize that it marks the first of what we hope are a long line of pharma and non-phar-ma products to reach the market,” stated Rick Welch, Oragenics chairman.
The company expected to begin direct-to-consumer sales in June through a subsidiary company and to bring the prod uct to the public’s attention through the media.
DESTIN, Fla. — 3M earlier this year launched a new cold sore treatment, called Nexcare Microvex, at the ECRM Cough, Cold and Allergy conference. The new cold sore remedy contains benzocaine for pain relief and allantoin as a skin protectant, as well as vitamins
E and C and tea tree oil. The bevy of ingredients is designed to provide fast pain relief, soften scabs and protect and relieve chapped lips, all with a nongreasy formula.
According to 3M research, cold sore remedies are not seasonal—the approximately 60 million sufferers buy all year long. Winter is the heaviest season, with 33 percent of sufferers seeking relief, followed by 23 percent who seek relief in the fall and summer and 21 percent who seek relief in the spring.
MINNEAPOLIS— Medtronic secured Food and Drug Administration approval of LifeScan’s OneTouch UltraLink
Meter as the new wireless meter exclusively certified by Medtronic’s LifeScan’s One Touch Medtronic to wirelessly com- UltraLink Meter municate with Medtronic diabetes-management products in the United States. This new meter uses Medtronic-certified wireless technology to transmit glucose readings directly to MiniMed Paradigm insulin pumps and the Guardian REAL-Time continuous glucose monitoring system.
“At Medtronic, we are committed to leading the technology revolution in diabetes management,” stated Chris O’Connell, president of the diabetes business at Medtronic. “Together with LifeScan, we will continue to advance the opportunities for peo- ple with diabetes to proactively and conveniently manage their diabetes while maximizing their quality of life.”
FUZE Beverages’ NOS PowerShot
ENGLEWOOD CLIFFS, N.J. — FUZE Beverages made its entry into the energy shot market with the launch of NOS PowerShot in May, the company stated.
According to the company, the energy shot category is one of the fastest-growing beverage categories, estimated at greater than $125 million in sales for 2007. NOS PowerShot is available at many national retailers, including 7-Eleven and Wal-Mart, with a suggested retail price of $2.99, the company stated.
DAYTON, N.J.— AM Nutritionals in May introduced Quench Aid Sport, a sports drink mix that is packaged in ready-to-pour tubes. The sport drink, favored in either berry or dragonfruit, contains 10 calories plus 150 mg of vitamin C, 1 mg of vitamin B6 and 3 mcg of vitamin B12, as well as pantothenic acid, zinc and chromium to help maintain electrolyte balance. The drink aid is sold for approximately 50 cents per serv- ing and is available at AM Nutritionals’ Rite Aid. Quench Aid Sport
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